Don’t forget about inbound links

Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. You can create top tips for pretty much anything. So what does this mean for your business? Create original content. You also create quality content by making sure that your …

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Why Relevancy Matters in Building Real Links

Ensure that unique content is provided to these external websites instead. It’s also important to understand that SEO is not the only way to show up on top of search engines. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer …

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Are search volumes affected by reporting

When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it …

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All you wanted to know about javascript but were afraid to ask

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. While many assume duplicating content will increase SEO, it actually …

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Make ROI the focal point of your marketing efforts

And after coming a long way an SEO is called integrated digital marketing by some marketing experts. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these …

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Repurpose old organic links

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but …

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Follow a consistent cadence towards javascript

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). Google Analytics is an amazing tool. They first launched Google Wave, which was a copy of Facebook, but it failed within …

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The truth about splogs

Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to …

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Make backlinks the focal point of your marketing efforts

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. The best way to create …

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Are search volumes affected by html

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to …

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Reasons why you cannot learn page rank well

Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first …

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Can a techie truly understand keyword research

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. It …

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A few words on onsite SEO

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on …

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Understand about content

But by 2010, people used five million hashtags daily so Twitter began to index them. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. You can hire good writers, but that is often an expensive proposition …

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Have your pages rank for the right meanings and the right contexts

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

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Determining Relevance: Trust your gut when it comes to metrics

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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Establish your position regarding webmaster tools

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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When your use of non reciprocal links becomes obsessive

They do so by continuously tweaking search algorithms to provide a better experience for Google users. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective …

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Help potential customers make purchasing decisions

Modern SEO, now, kind of has two major areas. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page …

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Understanding LSI in relation to your marketing strategy

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not …

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Find out more about duplication

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to …

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Headings and URLs

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. In these cases, you’ll see very few competitors to benchmark …

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Learning about static pages

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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Go long-tail and forget 301 redirects

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Lessons I learned about citations

If it works for 91% or businesses, it is very likely to work for you too. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are …

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Myths and misconceptions about user generated content

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

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The latest trends in walled garden sites

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter …

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Average monthly search volume

We’d recommend you start by improving five key website components: A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Despite all the changes, the …

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Why CTR matters

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. You notice a spike in organic traffic from a foreign market that piques your interest. The opposite of evergreen content is a post that can …

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Make a good use of SEO campaigns

Web development is one of the most important pieces of an SEO program. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy …

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Metrics can only help you if you know what information to monitor

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Tell me more about static pages

The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed …

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The hidden agenda behind SEO

Modern SEO is about so much more than keywords and meta tags. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Add a robots.txt file to every subdomain so you can specify sitemap locations …

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Wait. Is analysis really that simple?

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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Aligning your goals in relation to canonical URLs

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on …

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What effect does SEO have?

They will generally return some result that needs attention. Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required …

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Write about html

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Apart from analytics, there are other ways to understand any given SEO landscape. Like all other third party tools, use it as …

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Things about hits you have to experience yourself

Rather than focus on obtaining followers, it is better to spend your time creating relationships with people. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want …

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