Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. You can create top tips for pretty much anything. So what does this mean for your business? Create original content. You also create quality content by making sure that your …

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you …

Ensure that unique content is provided to these external websites instead. It’s also important to understand that SEO is not the only way to show up on top of search engines. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer …

When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it …

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. While many assume duplicating content will increase SEO, it actually …

And after coming a long way an SEO is called integrated digital marketing by some marketing experts. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these …

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but …

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). Google Analytics is an amazing tool. They first launched Google Wave, which was a copy of Facebook, but it failed within …

Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to …

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. The best way to create …

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. SEO basically works by predicting and guessing how the Google …

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to …

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent …

Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first …

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. It …

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on …

But by 2010, people used five million hashtags daily so Twitter began to index them. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. You can hire good writers, but that is often an expensive proposition …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! The more relationships you have and the …

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

They do so by continuously tweaking search algorithms to provide a better experience for Google users. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective …

Modern SEO, now, kind of has two major areas. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page …

It’s important to have your keywords in titles, URLs, subheadings and body text. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Social media also brings …

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not …

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to …

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. In these cases, you’ll see very few competitors to benchmark …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

If it works for 91% or businesses, it is very likely to work for you too. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are …

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

Search Engine Optimization is true scientific method that works. Words in URLs should be separated by hyphens and not underscores. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article …

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter …

We’d recommend you start by improving five key website components: A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Despite all the changes, the …

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. You notice a spike in organic traffic from a foreign market that piques your interest. The opposite of evergreen content is a post that can …

Web development is one of the most important pieces of an SEO program. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy …

The purchase cycle can sometimes involve a large number of clicks. Then your rankings don’t really matter. There isn’t one guy or gal who controls or completely understands all of the facets to an entire search algorithm. Don’t overlook websites that don’t have a “write for …

When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Pages created …

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of …

The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of …

Modern SEO is about so much more than keywords and meta tags. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Add a robots.txt file to every subdomain so you can specify sitemap locations …

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on …

If people have no power to affect change, then they cannot do their jobs. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. SEO yields tangible, measurable KPIs. Many businesses assume that optimising for search …

They will generally return some result that needs attention. Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required …

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Apart from analytics, there are other ways to understand any given SEO landscape. Like all other third party tools, use it as …

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business …

Rather than focus on obtaining followers, it is better to spend your time creating relationships with people. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want …