Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with the same keyword in an attempt to increase search rankings. When search engines gave more credit to easily hidden areas such as ALT text and META tags, these areas were prime targets of stuffers. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites.

How to really understand SEO

Webpages on HTTPS had positive correlation with higher rankings. Having a cool website or Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... product is generally not enough to get discovered. There are a lot of SEO experts looking for strategies that will give them advantage over their competition. The world is always changing, and you have to keep up. If you do, the rewards can be great.

Think about bread crumbs from the start

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Sounds easy, right? The experiments!

Little known ways to improve positioning through the use of offsite SEO

You need to advertise to reach new customers and market your products or services. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Gaz Hall, an SEO Guru from the UK, said: "You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query."

Determining Relevance: Trust your gut when it comes to metrics

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Google I'm always amazed by the agility of Indozine on this one. is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they?