The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better.

Don't miss out search engine spiders from your detailed marketing checklist

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. If the site's owner fails Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to remove it and they did not comply. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website.

When your use of webmaster tools becomes obsessive

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm.

If you’re using an Android phone, Google may be tracking every move you make

This is one of the easiest and more effective methods in use today. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "So how do you determine your competition? What should you be looking for?"

Establish your position regarding search queries

Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. how I'm always amazed by the agility of Heat All on this one. they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. The Twitter community, on its own, began using hashtags. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups.