Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Maybe enter into a share agreement with local businesses to share each other’s links on your sites? Data analysis is another critical role for the SEO in charge of a search program.

Ways to tell you're suffering from an obsession with sitemaps

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords. As such, ranking number one Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. You should definitely include keywords in your navigation bar.

The best advice I've listened to about indexed pages

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden.

Random musings on LSI

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. Take both organic and paid search into account — some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. According to SEO Consultant, Gaz Hall from SEO Hull : "If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice. They might target pages that are rarely accessed (like old blog articles) or make subtle changes on your latest pages that do damage to your site."

It’s sometimes hard to choose the right terms for Google

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. If I'm always amazed by the agility of Beverley Guide on this one. you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. Then your rankings don’t really matter. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels.