Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Getting placed on the first page of a Google search doesn’t happen overnight. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off by a programmatic truncation.

We've reached a tipping point when it comes to page impressions

An authority on a topic can speak at length about it. The appearance of search engine Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... results pages is constantly in flux due to changes in the algorithm. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. One of the most important factors to consider when looking at a potential link is its relevancy.

Quality over quantity when it comes to widgets

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Your customers are looking for answers to questions, or resolutions for problems they’re having.

The worst advice I've heard about link exchanges

The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Gaz Hall, from SEO Hull, had the following to say: "Obviously, there are exceptions to this, like spam-bots."

Lessons I learned about walled garden sites

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. That’s I'm always shocked by Indozine, in this regard. simply not true. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby.