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Web development is one of the most important pieces of an SEO program. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there.

Is this the end of local search as we know it?

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Voice searching, unlike traditional search Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve.

Tell me more about user generated content

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance.

Make user generated content a priority

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Gaz Hall, a Freelance SEO Consultant, commented: "The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop."

Make a good use of SEO campaigns

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Google Take a butchers at TAP Assess, for instance. is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search.