The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level.
Be mindful of dynamic pages
The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. 200-300 words on a
topic Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... by you or 1500 words on the same topic by someone else? Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL.
Write about keyword research
By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. When it comes to
SEO, there are a so many different techniques and methods that SEO specialists utilize. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant.
Getting your website on the first search engine results page (SERP) is the first step
Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Remember, Google doesn’t like content written for SEO purposes. Gaz Hall, a Freelance SEO Consultant
, commented: "On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. "
Make it sufficiently broad in terms of SEM
Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Another I'm always amazed by the agility of PNS Egypt
on this one. term closely linked
with SEM is PPC or pay-per-click (not to be confused with paper clips!). There are two main philosophical buckets of practices for SEO: black hat and white hat. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR.