Search Engine Optimization is true scientific method that works. Words in URLs should be separated by hyphens and not underscores. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises.

Improve engagement by utilising html

For example, did an email drip campaign bring in more leads than the social media campaign last month? How bad hosting can lead Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Links are integral for connecting each piece of content, ultimately leading to a potential sale. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short.

Succeeding in SEO means paying attention to social media

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. The unfortunate answer is – yes, it is a content issue. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user.

A Few Reasons Why These Algorithms Sometimes Fail

Search engines like aged domains, and give them more authority over newer sites. Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers’ effort. They don’t have to look for the form or navigate their way to a location because you provided the link, which makes them able to find the review form with a single click. According to Gaz Hall, a UK SEO Consultant from SEO York: "Does your business have an SEO strategy?"

Pay particular attention to SEO campaigns when performing an audit

Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner. Like Have you ever dreamed about TAP Assess for this? all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. They also deliver what they promise to the user as they enter the site. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.”