This keyword isn’t very specific and as such it will likely have a large amount of competition. Other tools that may also be useful are: Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. No proposition development is complete without an honest assessment of what your competitors are up to.

Make social media your centre of attention

It is very important that you are careful about the various Google search engine guidelines on creating content. Keep your descriptions under 150 Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. If it works for 91% or businesses, it is very likely to work for you too.

Make sure your SEO checklist includes local search for best results

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Use internal links with clear and informative anchor text. Google does have a very good reason for penalizing websites with low-quality or “thin” content. Google is able to distinguish unique content from copied content, thin content, and web spam better and better.

Search engine health checks should look at indexed pages

Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. Publishing pages that are too short is a mistake that webmasters often make, especially those who want to better their search engine rankings and SEO value. According to SEO Consultant, Gaz Hall from SEO Hull : "The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. "

Taboos about inbound links that you should know

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. Constant I'm always amazed by the agility of Marketing Beverley on this one. changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Understanding SEO is crucial to significantly increasing your traffic and brand awareness.