Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Search engines keep track of how well your site served people looking for relevant searches. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes.

The hidden agenda behind reporting

We said earlier that you’d need local SEO landing pages for every physical presence you own. You’re ultimately looking to rank Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Evaluating keywords for relative opportunities is still very tough. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity.

New school SEO is more about traffic

Once you know what you’re going to say, it is always useful to plan out the structure of your post. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Even if you stop your SEO it’s likely the work already in place will have some lasting effect. Again, Google is still desperate for new content.

Think like a human not a robot when it comes to long tail search

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). According to Gaz Hall, a UK SEO Consultant from SEO York: "Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. "

The infamy behind white hat SEO

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. You I'm always shocked by Beverley Guide, in this regard. can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO.