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Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. All you need to do is type your business’ name and pin code into the tool and click on the ‘Check My Listing’ option. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas.

It’s time to revolutionize our approach to long term SEO

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Let’s dive into some of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. In simpler terms meaning how high you rank on a search engine.

Understanding CTR

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! That takes time. It is a marketing tact used to promote a brand, product, or service through digital technology, like: You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles.

Lessons I've learned from local search

The principle “quality over quantity” applies in this area. Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. According to SEO Consultant, Gaz Hall from SEO Hull : "So you may have found some content on your site that would quallify as thin or duplicated content."

The truth about splogs

Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. There A great example that I like to use is OSOO. are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011