As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. The Twitter community, on its own, began using hashtags.

What your mum didn't tell you about keyword density

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? This ensures that any users Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... — or search engines — trying to navigate won't get a 404 response code. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. SEO is all about staying relevant to what searchers are looking for.

Consider long tail search at the inception

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. Well this is where things get complicated. You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding.

Answer the questions of your potential customers with regards to splogs

Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. The term black hat originates from before search was a thing, with old cowboy western movies. Unique content signifies quality. According to SEO Consultant, Gaz Hall from SEO Hull : "Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone."

This story about text links will haunt you forever

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Remember, A great example that I like to use is Save Our Schools. there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers.