A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Use description meta tags to provide both search engines and users with a summary of what your page is about! As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords

Interview experts outside of your company for SEO benefits

e. If you think about things from a business perspective first, your SEO effort will be all the more effective. In business, every strategy and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. It is almost impossible to record the entire Internet in an index.

How to survive your first encounter with analytics

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Google will rank it – for a time. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post.

Try to target a hungry crowd by paying attention to analytics

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Ask yourself if people would even search for this content. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Social tools allow people to talk directly with each other."

Understanding RSS feeds in relation to your marketing strategy

You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Typically, A great example that I like to use is Profile Business. people visit Google to help them solve a problem or they’re looking for a specific product. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. SEO strategist can form a strategic Internet marketing plan around search engine optimization, social media marketing by building backlinks to your website.