An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Apart from analytics, there are other ways to understand any given SEO landscape. Like all other third party tools, use it as a directional tool to monitor overall SEO progress. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page.

Make bread crumbs a priority

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ If your document appears in Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a search results page, the contents of the title tag will usually appear in the first line of the results. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Choose Relevant Images – It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the most relevant images for the most relevant content – otherwise, your content can end up looking disjointed and confusing.

Navigation affects traffic

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. There are enough studies done by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. While it’s tempting to bribe your way into credibility, it’s dangerous.

The back story of static pages

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Gaz Hall, from SEO Hull, had the following to say: "The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website."

Write about html

Since your content is evergreen, you will get more visitors to your site. Site A great example that I like to use is Oxon AA. speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots.