All you wanted to know about javascript but were afraid to ask

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. While many assume duplicating content will increase SEO, it actually …

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Understanding LSI in relation to your marketing strategy

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not …

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Myths and misconceptions about user generated content

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

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Go long-tail and forget LSI

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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How do you feel about bounce rates now?

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

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High advertisement ratio can be mitigated by using text links

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever …

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The reason everyone loves conversion rates

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a …

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Focus on performance, user experience, and bread crumbs

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Not every link is created equal. Every site has links that are less important or link to pages that don’t …

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Combine responsive design and SEM for Supercharged SEO

Have An Effective, Personalize Outreach Template You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's …

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Find out more about web 2.0

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. It is important …

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Write about 301 redirects

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Keep the length of your post in mind

Long term, having good SEO will continue to bring people back to your site. Easily, that stuff’s out there it’s free if you’ve got a mind that can deal with the minutiae and the kind of mind-numbing boringness of some of it By all means dig right …

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Quality over quantity when it comes to metrics

Anchor text has been a huge talking point within SEO for many years now. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. If you …

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Hidden facts about authority sites

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Machine learning is a part Google’s algorithms. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your …

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Make authority sites the main focus of your marketing tactics

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. In reality, the best strategy is simply to ask yourself if the use and placement of a …

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This year will be the year of backlinks

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Google will follow your links, the post and pages …

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Why has cloaking been so popular?

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. Obviously, the best …

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Google ranking factors can be affected by html

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. With Google's mobile-first index …

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Create a search marketing strategy based on webmaster tools

Getting placed on the first page of a Google search doesn’t happen overnight. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of …

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How to diagnose non reciprocal links related issues

Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. You don’t have to reinvent the wheel, but trying new things with campaigns is a great way …

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Meaty meta descriptions may affect your domain authority tactics

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL …

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The broken link-building method aided by inbound links

Let’s say you hear about a contest being run by a cool new tech company. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s …

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Unexpected ways SEM can impact your marketing efforts

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Learning about SEO campaigns

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Understanding walled garden sites

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be …

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Beginner's guide to plugins

While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it …

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How to really understand meta tags

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be …

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Measure and Improve by paying attention to html

Long titles aren’t displayed in full in search results which can be unhelpful to users. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's …

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Optimize images with your key term

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Be careful. What you don’t know can and will hurt you. Matching – Existing and New Content Our approach to Onsite SEO is to try …

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The mysterious world of walled garden sites

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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This story about non reciprocal links will haunt you forever

Links with longevity suggests that your site is an established voice for whatever topic it covers. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that …

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The reason everyone loves non reciprocal links

You can’t seem to find your content anywhere. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms …

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To get fast rankings, you need inbound links

Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online …

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Lessons I've learned from link research

Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder. They simply have no concept that it’s even there. If you want to simply attract users, focus …

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Random musings on 301 redirects

Now, we have to create high-quality content that attracts authentic links. You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. It sounds cliche, but nothing is more powerful than word of mouth. Actionable …

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Takeaway tips for scraping

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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The broken link-building method aided by SERPs

As opposed to trending topics, which can provide you with a surge in traffic for a short period. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Search engines will not consider your site to be an authority if the …

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Create a search marketing strategy based on inbound links

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. If you are in a highly compeitive field like law, it might be worth your while to look …

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Why is citation consistency so important?

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. When you build backlinks, you have to be very cautious not to …

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Be mindful of sitemaps

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking …

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Can a techie truly understand web portals

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

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Proper HTML and CSS Validation

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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