Don’t forget about inbound links

Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. You can create top tips for pretty much anything. So what does this mean for your business? Create original content. You also create quality content by making sure that your …

more ...


Why Relevancy Matters in Building Real Links

Ensure that unique content is provided to these external websites instead. It’s also important to understand that SEO is not the only way to show up on top of search engines. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer …

more ...

Are search volumes affected by reporting

When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it …

more ...

Make ROI the focal point of your marketing efforts

And after coming a long way an SEO is called integrated digital marketing by some marketing experts. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these …

more ...

The truth about splogs

Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to …

more ...


Find out more about duplication

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to …

more ...

Headings and URLs

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. In these cases, you’ll see very few competitors to benchmark …

more ...

Learning about static pages

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

more ...



Tell me more about static pages

The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed …

more ...

Wait. Is analysis really that simple?

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

more ...

Aligning your goals in relation to canonical URLs

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on …

more ...


Write about html

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Apart from analytics, there are other ways to understand any given SEO landscape. Like all other third party tools, use it as …

more ...


Things about hits you have to experience yourself

Rather than focus on obtaining followers, it is better to spend your time creating relationships with people. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want …

more ...

Why have canonical URLs been so popular?

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

more ...

A few words on nofollow links

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but …

more ...


Find out more about webmaster tools

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. The biggest mistake …

more ...


Myths and misconceptions about SERPs

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a …

more ...

Reasons why you cannot fully understand html

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

more ...

Small but important things to observe about SEO

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). The search engine result …

more ...

Taboos about inbound links that you should know

This keyword isn’t very specific and as such it will likely have a large amount of competition. Other tools that may also be useful are: Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are …

more ...

The truth about meta tags

We know consumers want personal interactions with brands, but they also want them in real time You always need to make sure that the titles and keywords you use completely match the content you’ve written. The degree to which search engines rely on evaluating link neighborhoods is not clear …

more ...

Take a customer focused approach to keywords

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings …

more ...

How Does Social Media Play a Role in Search Engine Rankings?

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. Incorporating relevance and …

more ...


Tell me more about user generated content

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

more ...


Number of linking root domains

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require …

more ...

More importance is given to inbound links

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. As a business owner, your ultimate SEO …

more ...


Low hanging backlink fruit

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Your content needs to …

more ...

Satisfy a compelling customer need

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. This part of why having a blog can help build authority. Only for marketing needs, different titles are resorted. Employees should not be writing reviews, ever.

Assessing historical progress and how …

more ...

Can stickiness help improve my search engine placement?

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the …

more ...


Can SEO campaigns really make a difference?

Competitive research is where you have the opportunity to tighten things up. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. Advertisers will bid for ad placement, which means a business will show …

more ...

Hidden facts about social media

This is where you encourage the reader to engage with your business on a more rewarding scale. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. A backlink from a more important page that is high in …

more ...

Make your website easy to access and well organized

It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or …

more ...

The infamy behind white hat SEO

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Search engines keep track of how well your site served people looking for relevant searches. Short paragraphs …

more ...

Increase Organic Traffic by the manipulation of blogs

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Google expects pages …

more ...

Things your competitors know about offsite SEO

Another example highlights the difference between search engines and social media. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Each time …

more ...

Understanding plugins

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Community hijacking involves finding online communities that …

more ...


What everyone ought to know about reporting

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Video …

more ...