Repurpose old organic links

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but …

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Have your pages rank for the right meanings and the right contexts

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

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Help potential customers make purchasing decisions

Modern SEO, now, kind of has two major areas. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page …

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Go long-tail and forget 301 redirects

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Average monthly search volume

We’d recommend you start by improving five key website components: A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Despite all the changes, the …

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What effect does SEO have?

They will generally return some result that needs attention. Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required …

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Discover the connection between user experience cloaking

When you test a form, you’re really performing competitive analysis. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. SEO is important whether you’re a seasoned …

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Great ideas about landing pages to share with your colleagues

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. Rankings in SEO refers to a website’s position in the search engine results page. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of …

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Self-publishing Parasite SEO based purely on nofollow links

Behind The Scenes – The Code Not all websites are created equal. If people like your content, Google automatically likes it. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). One of the most common forms of negative SEO is the use of link farms to create …

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Clarification about SEM

The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Even if the goals of a site do not line up with what you’re working …

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What everyone ought to know about duplication

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. Search engines see millions of searches a day, and over a period of years, these data …

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Focus on performance, user experience, and SERPs

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Links have always been a valuable aspect of an SEOs strategy, and …

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Things you most likely didn't know about anchor text

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords …

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Pay attention to keyword density

A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you’re up …

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Are you interlinking properly?

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

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Education is the best legacy when it comes to forums

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. HubSpot …

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Focus on performance, user experience, and nofollow links

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Google offers another tool called Google Website Optimizer that allows you to run experiments to …

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Improve engagement by utilising conversion rates

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give …

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Why has SEM been so popular?

If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for …

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Identify (and include) commonly searched keywords

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Content curation is a very …

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Let's talk about gateway sites

So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. If you want to rank in Google you have to make …

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Losing Focus on analytics

You need to take full advantage of the opportunity and capture those leads. By spring 2013, Facebook and Google+ added hashtags. Even guest-blogging with a sole motive to generate links is also burned down. Gone are the days when you have to mention exact keyword phrases a specific number of …

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Make site submissions your centre of attention

Sometimes knowing why you’re doing something can make all the difference. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the …

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Things that make you love and hate scraping

An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing …

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Consider web 2.0 at the inception

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. Addressing thin content and increasing the level of uniqueness …

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Content marketing serves more than one very useful purpose

Without considering a search engine user's intent, you will attract too much unqualified traffic. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to …

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Start simple, but don't forget SEO campaigns

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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The steps needed for putting domain authority into action

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites …

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Aligning your goals in relation to comment spam

Do not fear bots — they are your allies (most of the time). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. It is not uncommon for Internet users to only review the first few results when they search for a particular …

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Boost site speed and utilise gateway sites

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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Design + gateway sites = Greatness

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Longer content tends to rank significantly higher on Google’s …

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Concentrate on actionable link building

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Google’s Panda update was aimed at improving the quality of search results for their users. From a marketing standpoint, you can refine a website to …

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So how long should you run an A/B test for?

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. For example, there are some factors that actually take help of SEO in the sense of selecting the …

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Reasons why you cannot learn gateway sites well

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools …

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Lessons I've learned from plugins

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. There are ways to pay for backlinks, but they aren’t very effective …

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It depends on your niche

PPC and SEO management are often completely separated fields and managed by different people. A growth hacking “hack” in practice would then look disreputable. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. SEO practices that involve deception and are disapproved by the search …

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Reasons why marketers love doorway sites

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Define your goals with regards to indexed pages

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Longer URLs tend to look a little more spammy within the search engine results page, and this is …

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Take care when dealing with doorway sites

Many further implementations in Seo are needed in order to compete with Google’s changes. Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). The number of external links you receive is important. Some …

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Be clear, truthful and accurate when it comes to reporting

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Couple amazing content with timelessness, and you start to see the value of evergreen. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand …

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