Follow a consistent cadence towards javascript

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). Google Analytics is an amazing tool. They first launched Google Wave, which was a copy of Facebook, but it failed within …

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Make backlinks the focal point of your marketing efforts

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. The best way to create …

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Reasons why you cannot learn page rank well

Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first …

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Can a techie truly understand keyword research

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. It …

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A few words on onsite SEO

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on …

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Determining Relevance: Trust your gut when it comes to metrics

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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Establish your position regarding webmaster tools

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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When your use of non reciprocal links becomes obsessive

They do so by continuously tweaking search algorithms to provide a better experience for Google users. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective …

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Why CTR matters

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. You notice a spike in organic traffic from a foreign market that piques your interest. The opposite of evergreen content is a post that can …

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SEO still has a steep learning curve

It’s no surprise that customers are tired of being sold to, particularly across the internet. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Search …

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Let's talk about anchor text

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. Each page should have a title that isn’t used anywhere else on your site. As long as the post can be linked to and gain traffic …

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Create an Engaging Web Presence by the use of nofollow links

Most marketers who specialise in other areas tend to forget that social media management is completely different. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated …

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Useful tips from experts in non reciprocal links

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Are search volumes affected by scraping

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human …

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Things about RSS feeds you have to experience yourself

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. A well-structured and easy to read …

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Why your digital marketing strategy should centre around link bait

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the …

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Pay particular attention to link bait when performing an audit

Also remember to get ahead of your competitors. The numbers make one thing clear: organic search is a worthwhile investment. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. You want to give the user the exact information that they searched for and …

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Carve out time for concentrating on dynamic pages

Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. Writing blog content is one of the best ways …

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More importance is given to keyword density

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page With the help of certain types of algorithms that help put …

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Its all about quality

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked …

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Hidden facts about onsite SEO

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search …

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Latest developments in webmaster tools

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. If it’s not an active website …

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Less is always better when it comes to web crawlers

If so, would you feel comfortable giving us a review online? At a bare minimum, include social sharing buttons on your content. The tactics used in 2004 are all outdated now as the new call is something else. Not only will you have your current customer base, but you can …

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It’s sometimes hard to choose the right terms for Google

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage …

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The reason everyone loves white hat SEO

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Panda and Penguin are …

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Make anchor text a priority

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Marketing-savvy businesses conduct paid …

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Where do you stand along the analytic spectrum?

More and more, the use of SEO is becoming important for the overall success of digital marketing. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. If you try to gain links from irrelevant websites …

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Things your competitors know about nofollow links

Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to …

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Lessons I learned about walled garden sites

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Getting placed on the first page of a Google search …

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Try to target a hungry crowd by paying attention to SEO

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Google plus is still pretty new but the way …

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Meaty meta descriptions may affect your backlinks tactics

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Discover the connection between user experience search queries

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout …

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Concentrate on actionable text links

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Users stay on your site longer when you include internal links …

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Authority metrics are only barometers

Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. When you think about hackers breaking into your website, what images …

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Remember that CTR make the web go round

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to …

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On page optimization is a foundation for successful SEO

Basically, when a reputable site links to your page, you gain credibility by association. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. If you are focused on a local market, it …

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Make SEO campaigns the focal point of your marketing efforts

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. There is significant traffic to be gained by optimizing for video search engines and participating …

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Everything you need to know about bread crumbs

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. There are essentially three phases …

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Education is the best legacy when it comes to backlinks

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Generally speaking you don’t want …

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