SEO still has a steep learning curve

It’s no surprise that customers are tired of being sold to, particularly across the internet. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Search …

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Let's talk about anchor text

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. Each page should have a title that isn’t used anywhere else on your site. As long as the post can be linked to and gain traffic …

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Why have canonical URLs been so popular?

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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Discover the connection between user experience cloaking

When you test a form, you’re really performing competitive analysis. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. SEO is important whether you’re a seasoned …

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Create an Engaging Web Presence by the use of nofollow links

Most marketers who specialise in other areas tend to forget that social media management is completely different. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated …

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Go long-tail and forget LSI

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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Great ideas about landing pages to share with your colleagues

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. Rankings in SEO refers to a website’s position in the search engine results page. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of …

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How do you feel about bounce rates now?

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

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Latest developments in link research

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Use SEO strategies to build online visibility. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and …

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High advertisement ratio can be mitigated by using text links

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever …

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The reason everyone loves conversion rates

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a …

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A few words on nofollow links

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but …

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Focus on performance, user experience, and bread crumbs

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Not every link is created equal. Every site has links that are less important or link to pages that don’t …

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Self-publishing Parasite SEO based purely on nofollow links

Behind The Scenes – The Code Not all websites are created equal. If people like your content, Google automatically likes it. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). One of the most common forms of negative SEO is the use of link farms to create …

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Clarification about SEM

The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Even if the goals of a site do not line up with what you’re working …

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Quick tips regarding nofollow links

Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language …

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Combine responsive design and SEM for Supercharged SEO

Have An Effective, Personalize Outreach Template You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's …

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Find out more about web 2.0

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. It is important …

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Find out more about webmaster tools

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. The biggest mistake …

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Write about 301 redirects

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Useful tips from experts in non reciprocal links

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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What everyone ought to know about duplication

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. Search engines see millions of searches a day, and over a period of years, these data …

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Are search volumes affected by scraping

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human …

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The truth about trust rank

Did they then refine their search query in Google to find something else? However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able …

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Things about RSS feeds you have to experience yourself

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. A well-structured and easy to read …

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Keep the length of your post in mind

Long term, having good SEO will continue to bring people back to your site. Easily, that stuff’s out there it’s free if you’ve got a mind that can deal with the minutiae and the kind of mind-numbing boringness of some of it By all means dig right …

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Myths and misconceptions about SERPs

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a …

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Why your digital marketing strategy should centre around link bait

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the …

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Focus on performance, user experience, and SERPs

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Links have always been a valuable aspect of an SEOs strategy, and …

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Quality over quantity when it comes to metrics

Anchor text has been a huge talking point within SEO for many years now. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. If you …

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Reasons why you cannot fully understand html

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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Small but important things to observe about SEO

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). The search engine result …

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Pay particular attention to link bait when performing an audit

Also remember to get ahead of your competitors. The numbers make one thing clear: organic search is a worthwhile investment. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. You want to give the user the exact information that they searched for and …

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Your content strategy could use a facelift

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. By keeping customer experience at the forefront of your SEO strategy …

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Carve out time for concentrating on dynamic pages

Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. Writing blog content is one of the best ways …

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Great ideas about cloaking to share with your colleagues

There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

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Hidden facts about authority sites

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Machine learning is a part Google’s algorithms. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your …

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More importance is given to keyword density

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page With the help of certain types of algorithms that help put …

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Things you most likely didn't know about anchor text

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords …

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Pay attention to keyword density

A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you’re up …

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Are you interlinking properly?

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

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