Make authority sites the main focus of your marketing tactics

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. In reality, the best strategy is simply to ask yourself if the use and placement of a …

more ...

Taboos about inbound links that you should know

This keyword isn’t very specific and as such it will likely have a large amount of competition. Other tools that may also be useful are: Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are …

more ...

This year will be the year of backlinks

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Google will follow your links, the post and pages …

more ...


The mysterious world of doorway sites

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". The importance of keyword research is still quite …

more ...


When your use of googlebot crawlers becomes obsessive

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

more ...

Education is the best legacy when it comes to forums

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. HubSpot …

more ...

Its all about quality

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked …

more ...

The truth about meta tags

We know consumers want personal interactions with brands, but they also want them in real time You always need to make sure that the titles and keywords you use completely match the content you’ve written. The degree to which search engines rely on evaluating link neighborhoods is not clear …

more ...

Focus on performance, user experience, and nofollow links

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Google offers another tool called Google Website Optimizer that allows you to run experiments to …

more ...

Go long-tail and forget local search

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. The internet becomes more competitive every day …

more ...

Emphasizing fast results by using search engine spiders

Social engine optimization is actually a technique to collect user traffic on a website. Learn the search engine results page (SERP). Now's the time for any local business to raise its game. If you are talking about the types of goats on your farm, don’t make the description or …

more ...

Take a customer focused approach to keywords

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings …

more ...

Why has cloaking been so popular?

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. Obviously, the best …

more ...

Google ranking factors can be affected by html

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. With Google's mobile-first index …

more ...

How Does Social Media Play a Role in Search Engine Rankings?

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. Incorporating relevance and …

more ...


How do you feel about onsite SEO now?

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers …

more ...

Create a search marketing strategy based on webmaster tools

Getting placed on the first page of a Google search doesn’t happen overnight. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of …

more ...


How to diagnose non reciprocal links related issues

Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. You don’t have to reinvent the wheel, but trying new things with campaigns is a great way …

more ...

Improve engagement by utilising conversion rates

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give …

more ...

Why has SEM been so popular?

If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for …

more ...

Identify (and include) commonly searched keywords

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Content curation is a very …

more ...

Let's talk about gateway sites

So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. If you want to rank in Google you have to make …

more ...

Meaty meta descriptions may affect your domain authority tactics

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL …

more ...

A few words on googlebot crawlers

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Many times people set unrealistic expectations for themselves. They think generating content for an entire website …

more ...


Losing Focus on analytics

You need to take full advantage of the opportunity and capture those leads. By spring 2013, Facebook and Google+ added hashtags. Even guest-blogging with a sole motive to generate links is also burned down. Gone are the days when you have to mention exact keyword phrases a specific number of …

more ...

The broken link-building method aided by inbound links

Let’s say you hear about a contest being run by a cool new tech company. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s …

more ...

Unexpected ways SEM can impact your marketing efforts

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

more ...


Make Yourself Accessible

Customers are looking for answers to their questions – it’s that simple. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Users will occasionally come to a page that doesn't exist on your site, either by …

more ...


Make site submissions your centre of attention

Sometimes knowing why you’re doing something can make all the difference. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the …

more ...

Things that make you love and hate scraping

An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing …

more ...

Consider web 2.0 at the inception

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. Addressing thin content and increasing the level of uniqueness …

more ...

Content marketing serves more than one very useful purpose

Without considering a search engine user's intent, you will attract too much unqualified traffic. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to …

more ...

Learning about SEO campaigns

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

more ...


Understanding walled garden sites

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be …

more ...


Adopt a customer centric view of forums

And the whole SEO digital marketing service package may be named all under SEO Packages since customers basically comprehend this more easily. Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. Create profiles for …

more ...

Beginner's guide to plugins

While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it …

more ...

Hidden facts about onsite SEO

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search …

more ...


How to really understand meta tags

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be …

more ...

Tell me more about user generated content

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

more ...