Measure and Improve by paying attention to html

Long titles aren’t displayed in full in search results which can be unhelpful to users. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's …

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Start simple, but don't forget SEO campaigns

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Latest developments in webmaster tools

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. If it’s not an active website …

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My thoughts on organic links

Ask for references or get a case study to determine if the service is legitimate. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. Search …

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Optimize images with your key term

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Be careful. What you don’t know can and will hurt you. Matching – Existing and New Content Our approach to Onsite SEO is to try …

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The steps needed for putting domain authority into action

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites …

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Boost site speed and utilise keyword research

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

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Make it sufficiently broad in terms of SEM

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to …

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Less is always better when it comes to web crawlers

If so, would you feel comfortable giving us a review online? At a bare minimum, include social sharing buttons on your content. The tactics used in 2004 are all outdated now as the new call is something else. Not only will you have your current customer base, but you can …

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Number of linking root domains

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require …

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It’s sometimes hard to choose the right terms for Google

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage …

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More importance is given to inbound links

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. As a business owner, your ultimate SEO …

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Low hanging backlink fruit

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Your content needs to …

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Satisfy a compelling customer need

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. This part of why having a blog can help build authority. Only for marketing needs, different titles are resorted. Employees should not be writing reviews, ever.

Assessing historical progress and how …

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The reason everyone loves white hat SEO

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Panda and Penguin are …

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Aligning your goals in relation to comment spam

Do not fear bots — they are your allies (most of the time). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. It is not uncommon for Internet users to only review the first few results when they search for a particular …

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Can stickiness help improve my search engine placement?

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the …

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Establish your position regarding search queries

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume …

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Boost site speed and utilise gateway sites

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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Make anchor text a priority

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Marketing-savvy businesses conduct paid …

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Where do you stand along the analytic spectrum?

More and more, the use of SEO is becoming important for the overall success of digital marketing. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. If you try to gain links from irrelevant websites …

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Can SEO campaigns really make a difference?

Competitive research is where you have the opportunity to tighten things up. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. Advertisers will bid for ad placement, which means a business will show …

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Things your competitors know about nofollow links

Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to …

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Hidden facts about social media

This is where you encourage the reader to engage with your business on a more rewarding scale. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. A backlink from a more important page that is high in …

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The mysterious world of walled garden sites

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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This story about non reciprocal links will haunt you forever

Links with longevity suggests that your site is an established voice for whatever topic it covers. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that …

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Design + gateway sites = Greatness

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Longer content tends to rank significantly higher on Google’s …

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Lessons I learned about walled garden sites

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Getting placed on the first page of a Google search …

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Make your website easy to access and well organized

It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or …

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The infamy behind white hat SEO

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Search engines keep track of how well your site served people looking for relevant searches. Short paragraphs …

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Concentrate on actionable ROI

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. On top of that, their major updates, like Panda and Penguin, previously …

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Concentrate on actionable link building

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Google’s Panda update was aimed at improving the quality of search results for their users. From a marketing standpoint, you can refine a website to …

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Increase Organic Traffic by the manipulation of blogs

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Google expects pages …

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Things your competitors know about offsite SEO

Another example highlights the difference between search engines and social media. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Each time …

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Understanding plugins

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Community hijacking involves finding online communities that …

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So how long should you run an A/B test for?

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. For example, there are some factors that actually take help of SEO in the sense of selecting the …

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Try to target a hungry crowd by paying attention to SEO

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Google plus is still pretty new but the way …

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Reasons why you cannot learn gateway sites well

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools …

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The reason everyone loves non reciprocal links

You can’t seem to find your content anywhere. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms …

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What everyone ought to know about reporting

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Video …

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To get fast rankings, you need inbound links

Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online …

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