Lessons I've learned from link research

Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder. They simply have no concept that it’s even there. If you want to simply attract users, focus …

more ...

Lessons I've learned from plugins

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. There are ways to pay for backlinks, but they aren’t very effective …

more ...

Meaty meta descriptions may affect your backlinks tactics

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

more ...


Content that is not visible to the search engines

Although they’re fairly easy to forget about once they’re made, making sure that your listings are consistent is really important. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. When building backlinks to your website, you have …

more ...

Discover the connection between user experience search queries

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout …

more ...


Random musings on 301 redirects

Now, we have to create high-quality content that attracts authentic links. You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. It sounds cliche, but nothing is more powerful than word of mouth. Actionable …

more ...


It depends on your niche

PPC and SEO management are often completely separated fields and managed by different people. A growth hacking “hack” in practice would then look disreputable. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. SEO practices that involve deception and are disapproved by the search …

more ...

Reasons why marketers love doorway sites

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

more ...

Takeaway tips for scraping

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

more ...


Define your goals with regards to nofollow links

Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Whether …

more ...

Let's follow keyword research best practise

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. Search volume refers to how many times a particular phrase is searched for. It’s a handy way to …

more ...

Previous SEO Work

Knowledge graphs, though complex, help to raise your content and website visibility. Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing …

more ...

Random musings on long tail search

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end …

more ...

Define your goals with regards to indexed pages

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Longer URLs tend to look a little more spammy within the search engine results page, and this is …

more ...


The broken link-building method aided by SERPs

As opposed to trending topics, which can provide you with a surge in traffic for a short period. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Search engines will not consider your site to be an authority if the …

more ...

Concentrate on actionable text links

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Users stay on your site longer when you include internal links …

more ...






Create a search marketing strategy based on inbound links

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. If you are in a highly compeitive field like law, it might be worth your while to look …

more ...

Things about analytics you have to experience yourself

If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right …

more ...

Why is citation consistency so important?

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. When you build backlinks, you have to be very cautious not to …

more ...

Know the description tag can be as long as you want it to

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

more ...

Be mindful of sitemaps

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking …

more ...


Take care when dealing with doorway sites

Many further implementations in Seo are needed in order to compete with Google’s changes. Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). The number of external links you receive is important. Some …

more ...

Be clear, truthful and accurate when it comes to reporting

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Couple amazing content with timelessness, and you start to see the value of evergreen. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand …

more ...

Measure and Improve by paying attention to SEM

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If you’re struggling to rank #1 for …

more ...


Show benefits, value or solutions to problems

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

more ...

Authority metrics are only barometers

Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. When you think about hackers breaking into your website, what images …

more ...

Can a techie truly understand web portals

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

more ...

Maybe web 2.0 will be a thing of the past

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Although long-tail keywords will generally …

more ...

Remember that CTR make the web go round

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to …

more ...

Aligning your goals in relation to web portals

When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target …

more ...


What your mum didn't tell you about bounce rates

The search engine views your site as more trustworthy. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. For a search program to …

more ...

Proper HTML and CSS Validation

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

more ...

Can static pages help improve my search engine placement?

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

more ...

Reduce “Code Bloat” on your Pages

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of …

more ...

Throw in the SEO towel

What Are The Most Important Factors SEO Marketers Consider? Avoid adding unnecessary extensions at the end of URLs. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Most of the “solid information” and “powerful strategies” on internal linking are little …

more ...


Set Google Alerts to Watch for Copied Content

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. SEO ranking …

more ...