Carve out time for concentrating on widgets

You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher …

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On page optimization is a foundation for successful SEO

Basically, when a reputable site links to your page, you gain credibility by association. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. If you are focused on a local market, it …

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Reasons why marketers love static pages

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel …

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Can link exchanges help improve my search engine placement?

The purchase cycle can sometimes involve a large number of clicks. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category. Therefore, appearing at the top of the search engine results page is naturally becoming …

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How To Sell Leads To Companies

When people have questions, they type them into Google. That is why Hummingbird came about. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three …

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Is your industry in decline or a state of growth?

Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage. Whether you are building links, choosing domain …

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Maybe search engine spiders will be a thing of the past

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having …

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Types of site changes brought on by URLs

This will not only improve your ranking, but will make your site much more valuable to your visitor. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Local SEO …

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Search engine health checks should look at reporting

This means that there is no unique content on these pages. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. I am …

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Ways to tell you're suffering from an obsession with indexed pages

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your …

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Content is King (for now)

Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Similar to www and non-www URLs, search engines consider URLs that render both with a …

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Make SEO campaigns the focal point of your marketing efforts

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. There is significant traffic to be gained by optimizing for video search engines and participating …

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The steps needed for putting link bait into action

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Google continues to use natural, quality inbound links as a main ranking factor. I am the last one to tell a website owner that his …

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Make sure your site is optimized for mobile

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Like desktop content, mobile pages need to …

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Establish your position regarding mobile search

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites …

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Things you most likely didn't know about analytics

Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. These phrases are regular composed of three …

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Everything you need to know about bread crumbs

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. There are essentially three phases …

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Identify What’s Working and What Isn’t with regards to ROI

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people …

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The hidden agenda of static pages

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don …

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The truth about doorway sites

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The algorithms …

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Are search volumes affected by scraping

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links …

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Layout, formatting and duplication combine to make great SEO

The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal Numerous self-called experts are out there giving different tips and advice …

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Education is the best legacy when it comes to backlinks

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Generally speaking you don’t want …

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Things about analytics you have to experience yourself

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? If you are a business owner trying to improve …

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Using traffic estimation tools in conjunction with forums

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Information gathering is so crucial in research; gather it and then tabulate it. An agency should help you learn more about your customers, about their online habits …

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Assess the Market Opportunity

Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices …

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Find out more about SERPs

This means that searches are now much more focused on the area in general. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Google has advanced algorithms to make out if you are generating …

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