Latest developments in link research

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Use SEO strategies to build online visibility. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and …

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Your content strategy could use a facelift

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. By keeping customer experience at the forefront of your SEO strategy …

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Education is the best legacy when it comes to forums

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. HubSpot …

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Go long-tail and forget local search

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. The internet becomes more competitive every day …

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Content marketing serves more than one very useful purpose

Without considering a search engine user's intent, you will attract too much unqualified traffic. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to …

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My thoughts on organic links

Ask for references or get a case study to determine if the service is legitimate. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. Search …

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Can SEO campaigns really make a difference?

Competitive research is where you have the opportunity to tighten things up. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. Advertisers will bid for ad placement, which means a business will show …

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Concentrate on actionable link building

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Google’s Panda update was aimed at improving the quality of search results for their users. From a marketing standpoint, you can refine a website to …

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Understanding plugins

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Community hijacking involves finding online communities that …

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So how long should you run an A/B test for?

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. For example, there are some factors that actually take help of SEO in the sense of selecting the …

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Try to target a hungry crowd by paying attention to SEO

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Google plus is still pretty new but the way …

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Reasons why you cannot learn gateway sites well

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools …

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Random musings on long tail search

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end …

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Things about analytics you have to experience yourself

If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims; keep things simple. Many people take the ‘run before you can walk approach’ and apply complicated methods to achieve the right …

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Reduce “Code Bloat” on your Pages

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of …

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Everything you need to know about bread crumbs

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. There are essentially three phases …

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The hidden agenda of static pages

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don …

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The truth about doorway sites

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. The algorithms …

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