When your use of non reciprocal links becomes obsessive

They do so by continuously tweaking search algorithms to provide a better experience for Google users. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective …

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Let's talk about anchor text

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. Each page should have a title that isn’t used anywhere else on your site. As long as the post can be linked to and gain traffic …

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Go long-tail and forget LSI

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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What everyone ought to know about duplication

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. Search engines see millions of searches a day, and over a period of years, these data …

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More importance is given to keyword density

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page With the help of certain types of algorithms that help put …

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Things you most likely didn't know about anchor text

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords …

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Focus on performance, user experience, and nofollow links

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Google offers another tool called Google Website Optimizer that allows you to run experiments to …

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The broken link-building method aided by inbound links

Let’s say you hear about a contest being run by a cool new tech company. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s …

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Understanding walled garden sites

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be …

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How to really understand meta tags

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be …

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Optimize images with your key term

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Be careful. What you don’t know can and will hurt you. Matching – Existing and New Content Our approach to Onsite SEO is to try …

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Number of linking root domains

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require …

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Low hanging backlink fruit

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Your content needs to …

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Make anchor text a priority

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Marketing-savvy businesses conduct paid …

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Be clear, truthful and accurate when it comes to reporting

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Couple amazing content with timelessness, and you start to see the value of evergreen. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand …

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