Follow a consistent cadence towards javascript

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). Google Analytics is an amazing tool. They first launched Google Wave, which was a copy of Facebook, but it failed within …

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Reasons why you cannot learn page rank well

Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first …

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Have your pages rank for the right meanings and the right contexts

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

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Myths and misconceptions about user generated content

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

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Create an Engaging Web Presence by the use of nofollow links

Most marketers who specialise in other areas tend to forget that social media management is completely different. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated …

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How do you feel about bounce rates now?

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close …

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A few words on nofollow links

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but …

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Quality over quantity when it comes to metrics

Anchor text has been a huge talking point within SEO for many years now. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. If you …

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Taboos about inbound links that you should know

This keyword isn’t very specific and as such it will likely have a large amount of competition. Other tools that may also be useful are: Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are …

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The truth about meta tags

We know consumers want personal interactions with brands, but they also want them in real time You always need to make sure that the titles and keywords you use completely match the content you’ve written. The degree to which search engines rely on evaluating link neighborhoods is not clear …

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How do you feel about onsite SEO now?

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers …

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Identify (and include) commonly searched keywords

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Content curation is a very …

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Beginner's guide to plugins

While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it …

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It’s sometimes hard to choose the right terms for Google

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage …

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Lessons I learned about walled garden sites

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Getting placed on the first page of a Google search …

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What everyone ought to know about reporting

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Video …

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Create a search marketing strategy based on inbound links

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. If you are in a highly compeitive field like law, it might be worth your while to look …

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Set Google Alerts to Watch for Copied Content

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. SEO ranking …

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Make sure your site is optimized for mobile

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Like desktop content, mobile pages need to …

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Are search volumes affected by scraping

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links …

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