All you wanted to know about javascript but were afraid to ask

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. While many assume duplicating content will increase SEO, it actually …

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Make backlinks the focal point of your marketing efforts

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. The best way to create …

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A few words on onsite SEO

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on …

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Headings and URLs

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. In these cases, you’ll see very few competitors to benchmark …

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Make a good use of SEO campaigns

Web development is one of the most important pieces of an SEO program. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy …

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SEO still has a steep learning curve

It’s no surprise that customers are tired of being sold to, particularly across the internet. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Search …

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Why have canonical URLs been so popular?

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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Clarification about SEM

The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Even if the goals of a site do not line up with what you’re working …

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Combine responsive design and SEM for Supercharged SEO

Have An Effective, Personalize Outreach Template You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's …

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Find out more about web 2.0

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. It is important …

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The truth about trust rank

Did they then refine their search query in Google to find something else? However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able …

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Great ideas about cloaking to share with your colleagues

There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

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When your use of googlebot crawlers becomes obsessive

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Take a customer focused approach to keywords

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings …

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Why has cloaking been so popular?

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. Obviously, the best …

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Let's talk about gateway sites

So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. If you want to rank in Google you have to make …

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This story about non reciprocal links will haunt you forever

Links with longevity suggests that your site is an established voice for whatever topic it covers. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that …

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Be mindful of sitemaps

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking …

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Things about analytics you have to experience yourself

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? If you are a business owner trying to improve …

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