Can a techie truly understand keyword research

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. It …

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Establish your position regarding webmaster tools

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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Understanding LSI in relation to your marketing strategy

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not …

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Why CTR matters

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. You notice a spike in organic traffic from a foreign market that piques your interest. The opposite of evergreen content is a post that can …

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Self-publishing Parasite SEO based purely on nofollow links

Behind The Scenes – The Code Not all websites are created equal. If people like your content, Google automatically likes it. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). One of the most common forms of negative SEO is the use of link farms to create …

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Quick tips regarding nofollow links

Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language …

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Write about 301 redirects

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Are search volumes affected by scraping

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human …

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Why your digital marketing strategy should centre around link bait

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the …

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How to diagnose non reciprocal links related issues

Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. You don’t have to reinvent the wheel, but trying new things with campaigns is a great way …

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Unexpected ways SEM can impact your marketing efforts

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Make Yourself Accessible

Customers are looking for answers to their questions – it’s that simple. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Users will occasionally come to a page that doesn't exist on your site, either by …

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More importance is given to inbound links

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. As a business owner, your ultimate SEO …

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Things your competitors know about nofollow links

Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to …

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The infamy behind white hat SEO

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Search engines keep track of how well your site served people looking for relevant searches. Short paragraphs …

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Things your competitors know about offsite SEO

Another example highlights the difference between search engines and social media. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Each time …

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Content that is not visible to the search engines

Although they’re fairly easy to forget about once they’re made, making sure that your listings are consistent is really important. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. When building backlinks to your website, you have …

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The broken link-building method aided by SERPs

As opposed to trending topics, which can provide you with a surge in traffic for a short period. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Search engines will not consider your site to be an authority if the …

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Why is citation consistency so important?

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. When you build backlinks, you have to be very cautious not to …

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Measure and Improve by paying attention to SEM

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If you’re struggling to rank #1 for …

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Aligning your goals in relation to web portals

When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target …

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Make SEO campaigns the focal point of your marketing efforts

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. There is significant traffic to be gained by optimizing for video search engines and participating …

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Using traffic estimation tools in conjunction with forums

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Information gathering is so crucial in research; gather it and then tabulate it. An agency should help you learn more about your customers, about their online habits …

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