Make ROI the focal point of your marketing efforts

And after coming a long way an SEO is called integrated digital marketing by some marketing experts. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these …

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Determining Relevance: Trust your gut when it comes to metrics

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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Great ideas about landing pages to share with your colleagues

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. Rankings in SEO refers to a website’s position in the search engine results page. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of …

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High advertisement ratio can be mitigated by using text links

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever …

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Focus on performance, user experience, and bread crumbs

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Not every link is created equal. Every site has links that are less important or link to pages that don’t …

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Find out more about webmaster tools

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. The biggest mistake …

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Things about RSS feeds you have to experience yourself

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. A well-structured and easy to read …

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Focus on performance, user experience, and SERPs

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Links have always been a valuable aspect of an SEOs strategy, and …

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Make authority sites the main focus of your marketing tactics

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. In reality, the best strategy is simply to ask yourself if the use and placement of a …

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Its all about quality

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked …

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Create a search marketing strategy based on webmaster tools

Getting placed on the first page of a Google search doesn’t happen overnight. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of …

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Improve engagement by utilising conversion rates

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give …

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Meaty meta descriptions may affect your domain authority tactics

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL …

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Adopt a customer centric view of forums

And the whole SEO digital marketing service package may be named all under SEO Packages since customers basically comprehend this more easily. Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. Create profiles for …

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Hidden facts about onsite SEO

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search …

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Start simple, but don't forget SEO campaigns

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Aligning your goals in relation to comment spam

Do not fear bots — they are your allies (most of the time). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. It is not uncommon for Internet users to only review the first few results when they search for a particular …

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The mysterious world of walled garden sites

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Takeaway tips for scraping

Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to …

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Can static pages help improve my search engine placement?

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Reasons why marketers love static pages

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel …

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Things you most likely didn't know about analytics

Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. These phrases are regular composed of three …

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Identify What’s Working and What Isn’t with regards to ROI

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people …

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