The truth about splogs

Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to …

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Understand about content

But by 2010, people used five million hashtags daily so Twitter began to index them. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. You can hire good writers, but that is often an expensive proposition …

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Help potential customers make purchasing decisions

Modern SEO, now, kind of has two major areas. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page …

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Go long-tail and forget 301 redirects

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Pay particular attention to link bait when performing an audit

Also remember to get ahead of your competitors. The numbers make one thing clear: organic search is a worthwhile investment. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. You want to give the user the exact information that they searched for and …

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Losing Focus on analytics

You need to take full advantage of the opportunity and capture those leads. By spring 2013, Facebook and Google+ added hashtags. Even guest-blogging with a sole motive to generate links is also burned down. Gone are the days when you have to mention exact keyword phrases a specific number of …

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Make site submissions your centre of attention

Sometimes knowing why you’re doing something can make all the difference. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the …

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Things that make you love and hate scraping

An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing …

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Learning about SEO campaigns

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Less is always better when it comes to web crawlers

If so, would you feel comfortable giving us a review online? At a bare minimum, include social sharing buttons on your content. The tactics used in 2004 are all outdated now as the new call is something else. Not only will you have your current customer base, but you can …

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Satisfy a compelling customer need

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. This part of why having a blog can help build authority. Only for marketing needs, different titles are resorted. Employees should not be writing reviews, ever.

Assessing historical progress and how …

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The reason everyone loves white hat SEO

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Panda and Penguin are …

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Boost site speed and utilise gateway sites

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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It depends on your niche

PPC and SEO management are often completely separated fields and managed by different people. A growth hacking “hack” in practice would then look disreputable. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. SEO practices that involve deception and are disapproved by the search …

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Define your goals with regards to nofollow links

Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Whether …

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Authority metrics are only barometers

Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. When you think about hackers breaking into your website, what images …

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Proper HTML and CSS Validation

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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On page optimization is a foundation for successful SEO

Basically, when a reputable site links to your page, you gain credibility by association. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. If you are focused on a local market, it …

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Can link exchanges help improve my search engine placement?

The purchase cycle can sometimes involve a large number of clicks. Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category. Therefore, appearing at the top of the search engine results page is naturally becoming …

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Maybe search engine spiders will be a thing of the past

The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having …

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