Are search volumes affected by reporting

When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it …

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Tell me more about static pages

The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed …

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The hidden agenda behind SEO

Modern SEO is about so much more than keywords and meta tags. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Add a robots.txt file to every subdomain so you can specify sitemap locations …

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Wait. Is analysis really that simple?

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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The reason everyone loves conversion rates

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a …

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Useful tips from experts in non reciprocal links

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Keep the length of your post in mind

Long term, having good SEO will continue to bring people back to your site. Easily, that stuff’s out there it’s free if you’ve got a mind that can deal with the minutiae and the kind of mind-numbing boringness of some of it By all means dig right …

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This year will be the year of backlinks

Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Google will follow your links, the post and pages …

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Where do you stand along the analytic spectrum?

More and more, the use of SEO is becoming important for the overall success of digital marketing. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. If you try to gain links from irrelevant websites …

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Design + gateway sites = Greatness

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Longer content tends to rank significantly higher on Google’s …

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The reason everyone loves non reciprocal links

You can’t seem to find your content anywhere. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms …

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Meaty meta descriptions may affect your backlinks tactics

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Reasons why marketers love doorway sites

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Define your goals with regards to indexed pages

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Longer URLs tend to look a little more spammy within the search engine results page, and this is …

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Show benefits, value or solutions to problems

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Maybe web 2.0 will be a thing of the past

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Although long-tail keywords will generally …

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Types of site changes brought on by URLs

This will not only improve your ranking, but will make your site much more valuable to your visitor. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Local SEO …

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