Myths and misconceptions about SERPs

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the query on a …

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The mysterious world of doorway sites

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". The importance of keyword research is still quite …

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How Does Social Media Play a Role in Search Engine Rankings?

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. Incorporating relevance and …

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Consider web 2.0 at the inception

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. Addressing thin content and increasing the level of uniqueness …

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Tell me more about user generated content

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Boost site speed and utilise keyword research

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

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Establish your position regarding search queries

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume …

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To get fast rankings, you need inbound links

Finding online growth means unearthing low-cost ways to grow by exploiting an opening somewhere. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online …

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Random musings on 301 redirects

Now, we have to create high-quality content that attracts authentic links. You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. It sounds cliche, but nothing is more powerful than word of mouth. Actionable …

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Know the description tag can be as long as you want it to

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Can a techie truly understand web portals

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

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Content is King (for now)

Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Similar to www and non-www URLs, search engines consider URLs that render both with a …

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The steps needed for putting link bait into action

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Google continues to use natural, quality inbound links as a main ranking factor. I am the last one to tell a website owner that his …

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Education is the best legacy when it comes to backlinks

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Generally speaking you don’t want …

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